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    How does predictive analytics work?

    By · Published · Updated

    Short answer

    Thynk uses historical and live sales data in pipeline, pace and trend reports so teams can forecast revenue and demand.

    Full answer

    Thynk analytics turns historical and current sales data into forward-looking insight for hotel and venue teams.

    • Pipeline and pace reports show expected revenue by period, segment and property.
    • Historical booking data reveals demand patterns and seasonality for groups and events.
    • Dashboards help managers spot trends early and act on them.

    Because Thynk is built on Salesforce, these reports and dashboards use live data from sales, catering and events, so forecasts always reflect the latest bookings.

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