How can Thynk map group affiliations in the CRM for rate assignment, reporting, and other related purposes, considering hierarchical levels and identification markers?
By Thynk· Published · Updated
Thynk uses account hierarchies and segment mapping to link affiliations, attach revenue to each role and consolidate it for rates and reporting.
Full answer
Thynk maps group affiliations through account hierarchies and reference data.
- Accounts can be linked in parent and child hierarchies, for example a corporate group and its local offices.
- Property segments are mapped to corporate segments for consistent reporting.
- Revenue can be attached to a company, an agency, a booker, a guest and a segment.
- Revenue is then consolidated by role and hierarchy level.
Sales and revenue teams can assign rates correctly and report on the full value of each affiliation.