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    Thynk
    Platform · Intermediate

    What is hospitality software and how does it improve hotel CRM and event management?

    By · Published · Updated

    Short answer

    Thynk is a Salesforce-native hospitality platform combining hotel CRM, event management, group bookings and analytics in one data model.

    Full answer

    Hospitality software helps hotels and venues manage sales, guests and events in one system. Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

    • Hotel CRM: accounts, contacts, activities and pipeline, with Outlook and Office 365 integration.
    • Event management: function diary, space management, packages, BEOs and invoicing.
    • Group bookings: room blocks synchronised with the PMS.
    • Analytics: dashboards on pipeline, revenue and sales performance.

    Because CRM and event management share one data model, sales and operations teams work from the same information.

    hospitality softwarehotel CRMevent management system
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