What revenue analytics advantages does Thynk offer hotels?
By Thynk· Published · Updated
Thynk analytics covers pipeline, pace, room blocks and sales performance on one Salesforce data model, aligned with PMS actuals.
Full answer
Thynk gives hotels revenue analytics that cover the entire commercial process, not only the stay.
- One data model: CRM, groups, events and catering data sit together on Salesforce.
- Forward-looking: pipeline and pace reports show expected revenue before it is confirmed.
- Room blocks: agreed, blocked, forecast and pickup values are reported separately.
- Sales performance: contribution by staff member, team, segment and property.
- PMS data: synchronisation with PMS such as OPERA Cloud keeps actuals aligned.
Drag-and-drop dashboards let each team build the views it needs.