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    Platform · Intermediate

    How does Thynk's hotel CRM enhance group booking management?

    By · Published · Updated

    Short answer

    Thynk manages group bookings end to end: accounts, room blocks with agreed, blocked, forecast and pickup values, two-way PMS sync, and template documents with e-signature.

    Full answer

    Thynk's hotel CRM, built on Salesforce, manages group bookings from the first inquiry to the final invoice.

    • Accounts and contacts: every group is linked to its company, agency and booker, with full history.
    • Room blocks: agreed, blocked, forecast and pickup values are managed and reported separately.
    • PMS synchronisation: blocks, room types, rates and rooming lists sync two-way with PMS such as OPERA Cloud and Mews.
    • Documents: proposals and contracts are generated from templates with e-signature.

    Sales teams work from accurate, shared data, and managers track group revenue across properties.

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