How does a hotel CRM enhance guest relationship management?
By Thynk· Published · Updated
Thynk links clients to bookings and revenue, logs Outlook activity, automates follow-ups and keeps golden records for stronger relationships.
Full answer
A hotel CRM strengthens relationships by giving every team the full picture of each client. With Thynk, built on Salesforce:
- Accounts, contacts, bookers and agencies are linked to their bookings and revenue.
- Emails and meetings from Outlook and Office 365 are logged automatically.
- Account life cycles, tasks and follow-ups are automated.
- Duplicate records are merged into a single golden record.
- Sales users can work from the Salesforce mobile app.
Teams personalise their service and spot opportunities to grow each relationship.