How can hospitality software track inquiry response times effectively?
By Thynk· Published · Updated
Response time is measured from inquiry creation to when the inquiry moves to ‘in process’ or an offer is made, helping hotels and venues improve lead management and conversion.
Full answer
Hospitality software often includes features to track inquiry response times, which measure how quickly a lead or inquiry is acknowledged and moved through sales stages. Tracking response times is crucial for hotels and venues to improve lead management, enhance customer experience, and increase conversion rates. Typically, response time is calculated by measuring the difference between the inquiry creation date and the date when the inquiry status changes to 'in process' or when an offer is made. Integrating this with a hotel CRM or venue CRM allows sales teams to monitor performance and identify bottlenecks. For example, Thynk’s hospitality software, built on Salesforce, leverages Salesforce’s robust analytics and history tracking capabilities to enable precise response time metrics. This integration supports tracking inquiry lifecycle stages, even when inquiries move between statuses like 'received' and 'in process.' By combining CRM data with event management system inputs and global sales office (GSO) activities, hospitality operators gain comprehensive visibility into lead responsiveness, facilitating timely follow-ups and improved revenue analytics.