Does Thynk include customer segmentation?
By Thynk· Published · Updated
Yes. Thynk manages source, market and business segments and maps property or brand values to corporate values for consistent reporting.
Full answer
Yes. Thynk includes customer segmentation for accounts and bookings.
- Manage source, market segment and business segment on accounts and bookings.
- Map property or brand values to corporate values, so group-wide reporting stays consistent.
- Use segments in reports, dashboards, list views and automations.
Segmentation gives hotel groups a common language for analysing business while each property keeps the codes it uses locally.