What role does group booking software play in managing shoulder dates for hotel blocks?
By Thynk· Published · Updated
Group booking software manages shoulder dates, the pre- and post-event dates offered at group rates, alongside the main block, synchronising availability and pricing with PMS and CRS.
Full answer
Group booking software is a hospitality software tool that enables hotels and venues to manage room blocks, including shoulder dates, which are pre- and post-event dates offered at group rates. Shoulder dates allow flexibility for early arrivals or late departures without extending the main booking dates. Effective group booking software integrates with PMS and CRS to synchronise block availability and pricing accurately. It also supports lead management and revenue analytics to maximise group sales profitability. Thynk’s group booking software built on Salesforce, and Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant, allows properties to define shoulder dates within the booking process, ensuring these dates are recognised in the PMS and reflected in availability. Unlike some legacy systems such as Opera OSEM or Momentus, Thynk provides customisable validation rules for shoulder dates, enabling seamless booking extensions and reducing errors. This capability is essential for managing MICE events and group reservations efficiently while optimising revenue through accurate analytics.