What is group booking software and how does it benefit hotels?
By Thynk· Published · Updated
Group booking software manages reservations for many guests or rooms under one booking, connecting with PMS and CRS for accurate availability and pricing and supporting lead management across regions.
Full answer
Group booking software is a type of hospitality software designed to manage reservations for multiple guests or rooms under a single booking, commonly used for events, conferences, and large travel groups. It integrates with hotel PMS (Property Management Systems) and CRS (Central Reservation Systems) to ensure accurate availability and pricing. Group booking software supports lead management by tracking inquiries and proposals, often interfacing with GSO (Global Sales Office) tools to coordinate sales efforts across regions. This software is vital for maximising revenue through efficient handling of bulk reservations and personalised client communication. Thynk’s group booking software built on Salesforce, and Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant, offers advanced revenue analytics and seamless Cvent RFP integration. Compared to Tripleseat and Momentus, Thynk provides a unified platform combining CRM, event management, and channel hub functionalities, enabling hotels to optimise group sales and operational workflows effectively.