What is a hotel CRM and how does it support group booking software?
By Thynk· Published · Updated
Thynk's hotel CRM starts group bookings from the client account and attributes group revenue back to it, all on Salesforce.
Full answer
A hotel CRM manages clients and sales activity. In Thynk, the hotel CRM and group booking management work together on Salesforce.
- Inquiries for groups start from the account and contact in the CRM.
- Room blocks, rates and events are added to the booking.
- Proposals and contracts are generated with client details already filled in.
- Revenue from each group is attributed back to the client account.
Sales teams handle the group from first contact to departure, with a complete client view.