How does Thynk integrate PMS accounts with Salesforce for hospitality revenue management?
By Thynk· Published · Updated
Thynk represents PMS accounts with custom Salesforce objects and fields, synchronising reservations, billing and operational metrics for detailed reporting and automation.
Full answer
Thynk integrates PMS accounts with Salesforce to provide a unified platform for hospitality revenue management. A PMS account represents the connection between Thynk and a hotel or venue’s Property Management System, enabling automated data synchronisation of reservations, billing, and operational metrics. Thynk is built on Salesforce and is ISO/IEC 27001 certified and SOC 2 Type II compliant, ensuring secure and compliant data handling. This integration allows revenue managers to access PMS data directly within Salesforce CRM workflows, enhancing lead management, group booking oversight, and revenue analytics. Custom Salesforce objects and fields in Thynk reflect PMS account data, supporting detailed reporting and automation for MICE and event management systems. By linking PMS accounts with Salesforce, Thynk streamlines the coordination between CRS, channel hubs, and global sales offices (GSO), improving forecasting accuracy and operational efficiency. This seamless integration differentiates Thynk from competitors like Amadeus Delphi and Opera OSEM by combining robust PMS connectivity with Salesforce’s enterprise capabilities.