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    Platform · Intermediate

    How does an event management system support MICE operations in hotels and venues?

    By · Published · Updated

    Short answer

    Thynk supports MICE end to end: RFPs and leads, group room blocks, function space, BEOs, invoicing and reporting in one Salesforce-native platform.

    Full answer

    Thynk is a Salesforce-native platform that supports the full MICE process for hotels and venues, from first request to final invoice.

    • Leads and RFPs: Cvent RFPs, emails and web forms become structured inquiries in one pipeline.
    • Group rooms: room blocks are managed with agreed, blocked, forecast and pickup values and synchronised with the PMS.
    • Function space: the function diary shows availability, capacities and combined spaces.
    • Event delivery: packages, menus, AV and BEOs with change tracking keep operations informed.
    • Finance and reporting: pro formas, deposits, invoices and dashboards on revenue and pace.

    Sales, events and operations teams work from one set of data for every meeting, incentive, conference and exhibition.

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