What is an event management system and how does it integrate with CRS?
By Thynk· Published · Updated
An event management system plans and delivers meetings and events, and integrating it with a CRS synchronises room and event space availability to keep inventory accurate and prevent double bookings.
Full answer
An event management system is hospitality software designed to plan, organise, and execute meetings, conferences, and other events within hotels or venues. It manages event details such as space allocation, scheduling, attendee registration, and billing. Integration with a CRS (Central Reservation System) is essential to synchronise room availability and event space bookings, ensuring accurate inventory management and preventing double bookings. This integration also supports lead management by linking event inquiries with guest profiles and booking histories. Thynk’s event management system is built on Salesforce, is ISO/IEC 27001 certified and SOC 2 Type II compliant, providing secure and reliable infrastructure. Thynk offers advanced features including Cvent RFP integration and a channel hub that streamlines distribution and sales processes. Compared to competitors like Amadeus Delphi and Opera OSEM, Thynk emphasises seamless API connectivity and comprehensive analytics, enabling venues to optimise MICE event operations and revenue performance effectively.