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    Salesforce Integration · Intermediate

    How can group booking software enhance hotel sales and operations?

    By · Published · Updated

    Short answer

    Thynk links group sales, room blocks, events and operations in one booking, so changes are shared instantly and the full group value is reported.

    Full answer

    Group booking software connects the work of sales and operations around each group. In Thynk:

    • Sales: one pipeline for group inquiries, with proposals, contracts and e-signature.
    • Reservations: room blocks, rates and rooming lists synchronise with the PMS.
    • Events: meetings and catering for the group are planned in the same booking.
    • Operations: BEOs and service orders share the latest details with every department.

    Because everything sits in one Salesforce-native booking, changes made by sales are visible to operations straight away, and managers can report on the full value of each group.

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