# What role does revenue analytics play in hospitality software for tax compliance and pricing?

> Revenue analytics shows how tax and regulatory changes affect pricing and profitability by combining PMS, CRS and CRM data, and Thynk delivers it on a secure, scalable Salesforce foundation.

Source: https://faq.thynk.cloud/solutions/what-role-does-revenue-analytics-play-in-hospitality-software-for-tax-compliance-and-pricing
Updated: 2026-10-09
Publisher: Thynk
Category: Solutions

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Revenue analytics in hospitality software involves collecting and analysing data related to bookings, pricing, and taxes to optimise financial performance and ensure compliance. It provides insights into how VAT changes, city tax adjustments, and rate product versioning impact revenue streams. By integrating revenue analytics with PMS, CRS, and CRM systems, hotels and venues can monitor the effects of regulatory changes on pricing strategies and booking profitability. Advanced analytics tools support recalculation processes for existing bookings when tax rates change, helping maintain accurate financial records and reporting. Thynk’s hospitality software incorporates revenue analytics built on Salesforce, offering certified security and scalability. This enables clients to track tax rule impacts, forecast revenue under different scenarios, and adjust pricing dynamically. Compared to platforms like Opera OSEM or Event Temple, Thynk’s analytics emphasise compliance with evolving tax regulations while enhancing operational decision-making through integrated data visualisation and automated workflows.

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