# What role does a channel hub play in CRS and lead management for hospitality?

> Thynk's channel hub captures and routes leads, uses PMS availability during qualification and passes confirmed business to the PMS.

Source: https://faq.thynk.cloud/solutions/what-role-does-a-channel-hub-play-in-crs-and-lead-management-for-hospitality
Updated: 2026-10-09
Publisher: Thynk
Category: Solutions

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

The channel hub links lead management with reservation systems. In Thynk, it:
Captures leads from Cvent, email, web forms and direct booking.
Routes each lead to the right property or sales manager.
Provides availability and rates from the connected PMS during qualification.
Passes confirmed business to the PMS as blocks and reservations.
Lead management and reservations work as one flow, with no re-keying between systems.

## Related

- [More Solutions answers](https://faq.thynk.cloud/solutions)
- [About Thynk](https://faq.thynk.cloud/about)
- [All answers](https://faq.thynk.cloud/llms-full.txt)