# What is hospitality software integration and how does it benefit hotel CRM systems?

> Integration keeps CRM data consistent with other systems; Thynk connects to PMS, Cvent, Lightspeed, Sertifi, Outlook and more via its open API.

Source: https://faq.thynk.cloud/solutions/what-is-hospitality-software-integration-and-how-does-it-benefit-hotel-crm-systems
Updated: 2026-10-09
Publisher: Thynk
Category: Solutions

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Hospitality software integration connects the hotel CRM with other systems, such as the PMS, event sourcing platforms and POS. It matters because it removes double entry and keeps data consistent. Thynk, built on Salesforce, integrates with:
PMS such as OPERA Cloud (via OHIP), Mews, SIHOT, Protel and StayNTouch.
Cvent for RFPs.
Lightspeed for POS.
Sertifi for e-signature.
Outlook and Office 365 for email and calendar.
An open API and integration middleware connect further systems, giving teams one reliable view of each client.

## Related

- [More Solutions answers](https://faq.thynk.cloud/solutions)
- [About Thynk](https://faq.thynk.cloud/about)
- [All answers](https://faq.thynk.cloud/llms-full.txt)