# What is a hotel CRM and how does it support event time synchronisation?

> A hotel CRM manages guest interactions, bookings and events, and Thynk’s automation workflows and Apex triggers propagate booking event time changes to all related products and services.

Source: https://faq.thynk.cloud/solutions/what-is-a-hotel-crm-and-how-does-it-support-event-time-synchronisation
Updated: 2026-10-09
Publisher: Thynk
Category: Solutions

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

A hotel CRM is a customer relationship management system tailored for hotels and venues to manage guest interactions, bookings, and event details efficiently. In the context of event time synchronisation, a hotel CRM ensures that changes made to booking event times automatically update all related products and services linked to that event. This functionality is vital for managing group bookings, MICE activities, and meeting & events software operations. Hotel CRMs often integrate with PMS, CRS, and channel hubs to provide a unified view of bookings and customer data. Thynk is built on Salesforce and is ISO/IEC 27001 certified and SOC 2 Type II compliant, providing secure and scalable CRM capabilities. Thynk's hotel CRM features include automation workflows and Apex triggers that listen for booking event time changes and propagate these updates to related products. This reduces manual errors and enhances lead management and revenue analytics. Moreover, Thynk supports Cvent RFP integration, facilitating seamless event planning and execution within the CRM environment, making it a competitive alternative to platforms like Amadeus Delphi and Opera OSEM.

## Related

- [More Solutions answers](https://faq.thynk.cloud/solutions)
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