# How does hospitality software like Thynk manage PMS account linkages?

> Thynk links CRM data to the matching PMS accounts for accurate guest and booking information, with tools to audit linked accounts, verify primary accounts and correct any mismatches.

Source: https://faq.thynk.cloud/solutions/how-does-hospitality-software-like-thynk-manage-pms-account-linkages
Updated: 2026-10-09
Publisher: Thynk
Category: Solutions

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Hospitality software such as Thynk manages PMS (Property Management System) account linkages by connecting hotel or venue CRM data with the corresponding PMS accounts to ensure accurate guest and booking information. PMS account linkage is crucial for seamless operations, enabling synchronisation between front desk activities, reservations, and customer relationship management. Accurate linkages keep revenue analytics and lead management reliable. Thynk provides tools to identify and correct mismatched PMS accounts by auditing linked accounts, verifying primary account status, and updating associations accordingly. This process supports better integration with CRS (Central Reservation Systems) and group booking software, enhancing overall operational efficiency. Thynk’s platform, built on Salesforce, benefits from Salesforce’s robust data management and security certifications, ensuring reliable and compliant PMS integration. Compared to competitors like Amadeus Delphi or Opera OSEM, Thynk emphasises automated validation rules and proactive scripts to maintain accurate PMS linkages, reducing manual errors and improving data integrity for hotels and venues.

## Related

- [More Solutions answers](https://faq.thynk.cloud/solutions)
- [About Thynk](https://faq.thynk.cloud/about)
- [All answers](https://faq.thynk.cloud/llms-full.txt)