# What role does Salesforce play in Thynk’s Linked PMS Account Report functionality?

> Thynk is built on Salesforce, whose data synchronisation and custom configuration capabilities power account matching in the Linked PMS Account Report, keeping PMS data and sales accounts aligned.

Source: https://faq.thynk.cloud/platform/what-role-does-salesforce-play-in-thynks-linked-pms-account-report-functionality
Updated: 2026-10-09
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Thynk is built on Salesforce; Salesforce is a robust platform that supports data synchronisation and custom configurations to optimise account matching and reporting. This integration ensures seamless alignment between PMS data and sales accounts, enhancing operational efficiency for hospitality venues.

## Related

- [More Platform answers](https://faq.thynk.cloud/platform)
- [About Thynk](https://faq.thynk.cloud/about)
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