# What is the role of a channel hub in hospitality software?

> Thynk's channel hub captures leads from every channel, routes them to the right team and measures conversion and revenue by channel.

Source: https://faq.thynk.cloud/platform/what-is-the-role-of-a-channel-hub-in-hospitality-software
Updated: 2026-10-09
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

The channel hub connects every source of new business to the sales team. In Thynk, it plays three roles:
Capture: Cvent RFPs, emails, web forms and direct bookings become structured inquiries.
Route: lead passing sends each inquiry to the right property, team or sales manager.
Measure: reports show volume, conversion and revenue for every channel.
Combined with Thynk's PMS integrations and open API, the channel hub keeps data consistent from the first request to the confirmed booking.

## Related

- [More Platform answers](https://faq.thynk.cloud/platform)
- [About Thynk](https://faq.thynk.cloud/about)
- [All answers](https://faq.thynk.cloud/llms-full.txt)