# What is hospitality software and how does it improve hotel CRM and event management?

> Thynk is a Salesforce-native hospitality platform combining hotel CRM, event management, group bookings and analytics in one data model.

Source: https://faq.thynk.cloud/platform/what-is-hospitality-software-and-how-does-it-improve-hotel-crm-and-event-management
Updated: 2026-10-09
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Hospitality software helps hotels and venues manage sales, guests and events in one system. Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.
Hotel CRM: accounts, contacts, activities and pipeline, with Outlook and Office 365 integration.
Event management: function diary, space management, packages, BEOs and invoicing.
Group bookings: room blocks synchronised with the PMS.
Analytics: dashboards on pipeline, revenue and sales performance.
Because CRM and event management share one data model, sales and operations teams work from the same information.

## Related

- [More Platform answers](https://faq.thynk.cloud/platform)
- [About Thynk](https://faq.thynk.cloud/about)
- [All answers](https://faq.thynk.cloud/llms-full.txt)