# What is group booking software and how does it benefit hotel revenue analytics?

> Thynk tracks agreed, blocked, forecast and pickup values, syncs them with the PMS and reports them in the GRC report and dashboards for revenue decisions.

Source: https://faq.thynk.cloud/platform/what-is-group-booking-software-and-how-does-it-benefit-hotel-revenue-analytics
Updated: 2026-10-09
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Group booking software manages room blocks and group business in one place, and it feeds revenue analytics with accurate data. In Thynk:
Agreed, blocked, forecast and pickup values are recorded separately, with every change tracked.
The group rooms control (GRC) report and dashboards show all values by date, property and segment.
Pipeline reports forecast group revenue before it is confirmed.
Blocks and pickup synchronise with the PMS, so figures stay current.
Revenue and sales teams can decide which groups to accept and at what rate, based on reliable data.

## Related

- [More Platform answers](https://faq.thynk.cloud/platform)
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