# What is a hotel CRM and how does Thynk improve guest management?

> Thynk's Salesforce-native hotel CRM manages companies, agencies, bookers and guests with golden records, Outlook integration and full revenue history.

Source: https://faq.thynk.cloud/platform/what-is-a-hotel-crm-and-how-does-thynk-improve-guest-management
Updated: 2026-10-09
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

A hotel CRM manages relationships with companies, agencies, bookers and guests. Thynk's hotel CRM is built on Salesforce, the world's leading CRM platform.
Accounts and contacts with full history of bookings, activities and revenue.
Golden records: account and contact data from several sources are cleaned up and de-duplicated.
Outlook and Office 365 integration, so emails and meetings are logged automatically.
Territory management, roles and account life cycle automation.
Sales teams know every client well, and managers see how each relationship contributes to revenue.

## Related

- [More Platform answers](https://faq.thynk.cloud/platform)
- [About Thynk](https://faq.thynk.cloud/about)
- [All answers](https://faq.thynk.cloud/llms-full.txt)