# What is a hotel CRM and how does it support group booking software?

> Thynk's hotel CRM starts group bookings from the client account and attributes group revenue back to it, all on Salesforce.

Source: https://faq.thynk.cloud/platform/what-is-a-hotel-crm-and-how-does-it-support-group-booking-software
Updated: 2026-10-09
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

A hotel CRM manages clients and sales activity. In Thynk, the hotel CRM and group booking management work together on Salesforce.
Inquiries for groups start from the account and contact in the CRM.
Room blocks, rates and events are added to the booking.
Proposals and contracts are generated with client details already filled in.
Revenue from each group is attributed back to the client account.
Sales teams handle the group from first contact to departure, with a complete client view.

## Related

- [More Platform answers](https://faq.thynk.cloud/platform)
- [About Thynk](https://faq.thynk.cloud/about)
- [All answers](https://faq.thynk.cloud/llms-full.txt)