# What are the benefits of using a channel hub and CRS in hospitality software?

> With Thynk, leads from every channel land in one pipeline, quotes use live PMS data and confirmed blocks synchronise automatically, with reporting by channel.

Source: https://faq.thynk.cloud/platform/what-are-the-benefits-of-using-a-channel-hub-and-crs-in-hospitality-software
Updated: 2026-10-09
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Combining a channel hub with reservation system integration gives hospitality teams one connected flow from lead to stay. With Thynk, the benefits include:
No missed leads: requests from Cvent, email, web forms and direct booking land in one pipeline.
Accurate quotes: availability, room types and rates come from the connected PMS.
Less admin: confirmed room blocks and reservations synchronise automatically.
Better insight: reports show conversion and revenue by channel.
Because Thynk is built on Salesforce, all of this runs on a secure, scalable platform that is ISO/IEC 27001 certified and SOC 2 Type II compliant.

## Related

- [More Platform answers](https://faq.thynk.cloud/platform)
- [About Thynk](https://faq.thynk.cloud/about)
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