# How does Thynk's hotel CRM enhance group booking management?

> Thynk manages group bookings end to end: accounts, room blocks with agreed, blocked, forecast and pickup values, two-way PMS sync, and template documents with e-signature.

Source: https://faq.thynk.cloud/platform/how-does-thynks-hotel-crm-enhance-group-booking-management
Updated: 2026-10-09
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Thynk's hotel CRM, built on Salesforce, manages group bookings from the first inquiry to the final invoice.
Accounts and contacts: every group is linked to its company, agency and booker, with full history.
Room blocks: agreed, blocked, forecast and pickup values are managed and reported separately.
PMS synchronisation: blocks, room types, rates and rooming lists sync two-way with PMS such as OPERA Cloud and Mews.
Documents: proposals and contracts are generated from templates with e-signature.
Sales teams work from accurate, shared data, and managers track group revenue across properties.

## Related

- [More Platform answers](https://faq.thynk.cloud/platform)
- [About Thynk](https://faq.thynk.cloud/about)
- [All answers](https://faq.thynk.cloud/llms-full.txt)