# How can sales managers use the Lost Business Report to improve their sales performance?

> Sales managers use the Lost Business Report to spot recurring patterns behind lost business, then target coaching and strategy, reviewing it alongside other sales metrics.

Source: https://faq.thynk.cloud/platform/how-can-sales-managers-use-the-lost-business-report-to-improve-their-sales-performance
Updated: 2025-11-10
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Sales managers can leverage the Lost Business Report to identify recurring issues and trends causing lost business, enabling targeted coaching and strategy adjustments. Regularly reviewing this report alongside other sales metrics empowers teams to reduce lost deals and enhance overall sales effectiveness in the hospitality sector.

## Related

- [More Platform answers](https://faq.thynk.cloud/platform)
- [About Thynk](https://faq.thynk.cloud/about)
- [All answers](https://faq.thynk.cloud/llms-full.txt)