# How can I add revenue data to hotel CRM reports in Salesforce using Thynk?

> Revenue lives on Opportunity records and customer data on Accounts; Thynk syncs Opportunity data within Salesforce so revenue appears directly in hotel CRM reports.

Source: https://faq.thynk.cloud/platform/how-can-i-add-revenue-data-to-hotel-crm-reports-in-salesforce-using-thynk
Updated: 2026-10-09
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Adding revenue data to hotel CRM reports in Salesforce involves integrating Opportunity revenue with Account information. A hotel CRM is a system that manages guest and sales data, often stored in Accounts, while revenue details typically reside in related Opportunity records. To include revenue in reports, use a report type that combines Accounts and Opportunities, such as "Accounts with Opportunities." Then, add Opportunity fields like "Amount" or "Closed Amount" to the report and apply summary functions like SUM to aggregate revenue per account. Filtering Opportunities by stages such as "Closed Won" ensures the revenue reflects actual sales. Thynk.cloud enhances this process by syncing Opportunity data accurately within Salesforce, enabling comprehensive revenue analytics directly in hotel CRM reports. Thynk is built on Salesforce and is ISO/IEC 27001 certified and SOC 2 Type II compliant, ensuring secure and reliable data handling. This integration supports hotels in tracking revenue performance alongside guest and group booking data, improving commercial insights and operational decision-making.

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