# Does Thynk include customer segmentation?

> Yes. Thynk manages source, market and business segments and maps property or brand values to corporate values for consistent reporting.

Source: https://faq.thynk.cloud/platform/does-thynk-include-customer-segmentation
Updated: 2026-10-09
Publisher: Thynk
Category: Platform

Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

## Full answer

Yes. Thynk includes customer segmentation for accounts and bookings.
Manage source, market segment and business segment on accounts and bookings.
Map property or brand values to corporate values, so group-wide reporting stays consistent.
Use segments in reports, dashboards, list views and automations.
Segmentation gives hotel groups a common language for analysing business while each property keeps the codes it uses locally.

## Related

- [More Platform answers](https://faq.thynk.cloud/platform)
- [About Thynk](https://faq.thynk.cloud/about)
- [All answers](https://faq.thynk.cloud/llms-full.txt)